THE IMPLICATURE OF PUBLIC ADVERTISEMENTS IN PALEMBANG

JULIANI, HASRI (2022) THE IMPLICATURE OF PUBLIC ADVERTISEMENTS IN PALEMBANG. Diploma thesis, Universitas Bina Darma.

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Abstract

This research was a research that analyzed the types of implicature and students' understanding of implicature, in this study the researcher used public advertisements as objects. Implicature is one part of the study of pragmatics, implicature is an utterance that implies something different from what is actually said. Something "different" is the speaker's intention stated explicitly. In other words, implicature are hidden intentions, desires, or expressions of the heart. The objects of the research were 20 public advertisements and 20 students. The problems of this study were (1), what types of the implicature contain in the advertisements? (2), how many students understand the meaning of the advertisements?. The objectives of this study were to find out the types of the implicature of public advertisements , and to find out students’ understanding on public advertisements . In conducting this research , the researcher used descriptive qualitative method , the researcher used implicature theory of H.P Grice to find the types of implicature . From 20 public advertisements analyzed , there were found 11 types of conventional implicature and 9 types of non�conventional implicature . therefor, the percentage of the finding could be concluded that the conventional implicature was dominant used by the government . The students’ understanding of the implicature were dominant understand the meaning of advertisements. Keywords: Implicature, public advertisements, students’ understanding

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