AN ANALYSIS OF WORD FORMATION IN LOCAL AND INTERNATIONAL COSMETIC BRAND

SAFIRA, RIZKI NANDA (2022) AN ANALYSIS OF WORD FORMATION IN LOCAL AND INTERNATIONAL COSMETIC BRAND. Diploma thesis, Universitas Bina Darma.

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Abstract

This study is entitled Word Formation In Cosmetic Brands. In this study, the researcher analyzed the word formation processes of 25 local and international cosmetic brands on Shopee. There were two purposes of conducting this research. (1) To classify and find the categories of word formation in local and international cosmetic brands on Shopee, (2) To find out the patterns and meanings in local and international cosmetic brands. In this study, the researcher did the qualitative research with descriptive approach. For the technique of collecting the data, the researcher did some steps. Those are: (1) The researcher takes data of local cosmetic brands that are sold in online store which is Shopee. The researcher takes written data from several blogs that provided information about beauty and cosmetic brands, (2) The researcher also takes the data on the internet contained on the official website of cosmetic brands related to the purpose of the brand being created, whether the manufacture of the brand was related to the content and ingredients contained in cosmetic products or related to the life of the brand owner, (3) The researcher takes note on the words related to cosmetic brands such as, what ingredients are contained in cosmetic products and who the owner or the founder who created the product. The researcher used the theory of word formation by Yule (2010). For the result the researcher found 5 categories of word formation processes in 25 local and international cosmetic brands. They were 6 items for borrowing, 6 items for compounding, 4 items for blending, 6 items for acronyms and 3 items for multiple processes. Keywords: Morphology, Word Formation, Cosmetic Brands.

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