Word Formation in Product Naming on Snack Brands

Zetira, Zara (2023) Word Formation in Product Naming on Snack Brands. Diploma thesis, UNIVERSITAS BINA DARMA.

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Abstract

Word formation processes have become one of the most important steps for company in creating brand names. This study aims to identify and describe the word formation processes on snack brands. There were 30 objects of snack brands in this study. The object of this study was snack names found in Alfamart and Indomaret. Qualitative descriptive method was applied in this study. The results show that that there were six words formation processes found on snack names, namely blending, compounding, borrowing, acronyms, coinage and multiple processes. From the data, the writer found 53,3% compound words, 23,3% blending words, 13,3% borrowing words, and 3,3% acronyms, 3,3% coinage and 3,3% multiple processes. Key words: Consument, Advertisement, Philosophical meaning, Morphology

Item Type:	Thesis (Diploma)
Subjects:	P Language and Literature > PE English P Language and Literature > PN Literature (General) > PN0441 Literary History P Language and Literature > PR English literature
Divisions:	Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User:	Miss Dewi Kartikasari
Date Deposited:	12 Jun 2024 03:48
Last Modified:	12 Jun 2024 03:48
URI:	http://repository.binadarma.ac.id/id/eprint/7379

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