PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA BRIO PADA PT. HONDA MAJU MOTOR TANJUNG API-API PALEMBANG

AGUNG, GUMELAR and Lin Yan, Syah (2019) PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN MOBIL HONDA BRIO PADA PT. HONDA MAJU MOTOR TANJUNG API-API PALEMBANG. Diploma thesis, Universitas Bina Darma.

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Abstract

Influence of Advertising and Sales Promotion Buying Decision Against Honda Brio at. Tanjung Api - Api Palembang. Agung Gumelar. 151510125. This study was conducted to determine the "Influence of Advertising and Sales Promotion Buying Decision Against Honda Brio at. Tanjung Api - Api Palembang ". The population in this study is that consumers Honda Brio PT. Honda Maju Motor Tanjung Api-Api Palembang with a sample size of 100 respondents. Tests conducted in this research is Multiple Linear Regression is intended to test the extent of influence relationships independent variables and the dependent variable and do well Hypothesis T and F which aims to see the effect of variable advertising, sales promotion and purchase decisions partially or simultaneously. Results of testing the coefficient of determination R2 is 0.545 which means the Advertising and Sales Promotion able to influence the purchase decision with a percentage value of 54.5% while the remaining 45.5% is influenced by other variables not examined in this study. The conclusion of this study all independent variables have a significant influence either partially or simultaneously on the dependent variable.

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